Pokémon is an animated TV series that became very popular with the hit catchy theme song. Pokémon had the intended crowd of children and was a very popular game on several different consoles with different versions starting off at Pokémon Red and Blue, then yellow shortly after that, finally ending with the last two versions of Pokemon Sun and Moon. Niantic was the first “author” to make Pokémon pop up in the real world with the mobile app of Pokémon Go. We all have played or known someone that has played Pokémon Go, since it was released in the summer on July 9th, 2016. The “author” or developer of the game Pokémon Go was Niantic. Niantic was originally formed in 2010 with their first augmented reality mobile game of Ingress.
What is it about?
In Pokémon GO, your task is to complete your pokedex, have the strongest pokémon, and take over the gyms in your area. In order for you to take over a gym you must join one team out of 3 once you reach level 5, the teams are: Valor, Instinct, and Mystic all being favored to the 3 legendary bird pokemon of Moltres, Zapdos and Articuno. With taking over gyms you are able to seek rewards depending on how many gyms you are a part of. The reward is 500 stardust and 10 coins per gym you are a part of. With stardust and the candy to that specific pokémon you are able to power up your pokémon caught resulting in them becoming a stronger CP (combat power).Niantic not only created the incredibly popular mobile app of Pokémon GO, but they also created the aesthetics of the game such as being able to catch a pokémon and snap a picture of it where you found it with the augmented reality function of the game.
With all the cool mechanics of the game and features of the game it resulted in becoming very popular because it was a way to relive your childhood,but not by playing Pokémon on a console but on your phone and in the real world. Even though there are several great features of the game that are similar to those of the console there are huge differences such as not being able to trade pokémon with other players and not being able to battle against your friends and others.
Playing Pokémon GO since it first came out, I can argue that Niantic is an artist because this game was not just incredibly hyped up when it first came up, but it was a masterpiece that changed several lives causing several people to be come active and lose weight as a result of playing Pokémon GO and walking around. According to Becker, “The forms of cooperation may be ephemeral, but often become more or less routine, producing patterns of collective activity we can call an art world” resulting that working together as a developer help create an art world or in this case a video game. Becker feels that with collective activity results in art so with relating to Niantic and Pokemon GO all the people that are involved in Niantic could be labeled as “artists” because they created the masterpiece of Pokémon GO. It’s important for Niantic and others, that create different games, to be labeled artists because without those artists there would be no games resulting in less things to be viewed, played, and praised.
Howard Becker. (1982). “Art Worlds and Collective Activity” in Art Worlds. Berkeley: University of California Press: pp. 1-39.